BACKGROUND

The Next Movie Star TV Reality Show THIRD EDITION promises to be bigger, better and more exciting than the previous one in terms of content, packaging, hype, broadcast, followership and popularity. It would equally be shown all over Nigeria, Ghana and some other parts of the world.

AIM
- Discover and nuture talents for the movie industry
- Provide measurable excitement for the viewers so much that they won't want to miss a second of the show
- Provide very flexible experiential marketing opportunities to sponsoring brands as best as we can so that there can be a connection between such brands and the target audience
- Give brand equity to all advertisers on the program
- Assist each of the sponsors to achieve its marketing/advertising objectives

TARGET

Contestants
Male & Female who aspire to be a movie stars
18 - 30 years old
Articulate, good communication skills, presentable
Confident and ambitious

Consumers
9 - 55 years old
All socio economic class who have access to TV.

Interactive Participants
Young Adults
A, B, C & D Socio economic class
Have access to mobile phone or the Internet