Digital
Interactive Media is the owner and creator of The Next Movie
Star TV Reality Show. The Next Movie Star TV Reality Show
has established itself as the most watched program on TV,
this much was attested to by viewers who watched and interacted
with the program throughout the show on TV. It was the biggest
and most exciting reality show on TV in Nigeria in 2005 and
2006 showing on 23 TV Stations across Nigeria and on Africa
Magic [an MNET Channel].
Its
concessionary verdict of being adjudged the best TV Reality
Show in Nigeria by mostly TV Viewers is predicated on its
unique, interesting and exciting content which made them glued
to their TV Sets during the show. Its superior content, quality
production, balance, depth and incisiveness were substantial
in building a strong followership among various socio-cultural
strata, cutting across all family backgrounds.
The
project attracted sponsors, partners and advertisers like
HPZ, PZ, Nutricima, Guinness, Dansa Fruit Juice, Reckitt Benckiser
Exposures, Indomie Noodles, Wilson Foods, Dana Motors (KIA)
and over 20 other brands and businesses etc. The Post Evaluation
Analysis of the show indicated that the major sponsor derived
over 400% value from their investment.
Kingsley
Ogboso [a male Dancer and Choreographer] emerged as the overall
winner of the maiden edition of the reality show while Porttia
Yamahan [a multitalented act] won the 2006 edition of the
reality show.
In
line with the objective of the reality show, the winners and
all other housemates have shot a number of movies and soaps
i.e. Calabar Girl, The Waiter, D8, DanceHood e.t.c. that was
promised to them and they are billed to hit the airwaves soon.
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